You Can’t Sell a Secret: 7 Ways to Market Your Book Before It’s Finished

You Can’t Sell a Secret: 7 Ways to Market Your Book Before It’s Finished

You Can’t Sell a Secret: 7 Ways to Market Your Book Before It’s FinishedKirsten "Kiki" Ringer
Published on: 22/10/2025

Too many authors wait until their book is finished to start marketing—and that’s why they struggle. You can’t sell a secret. Here are 7 ways to build anticipation, connection, and sales before you’ve even finished your first draft.

Book Marketing
It’s not that readers didn’t care—it’s that you didn’t give them time to.

It’s not that readers didn’t care—it’s that you didn’t give them time to.

It’s not that readers didn’t care—it’s that you didn’t give them time to.Kirsten "Kiki" Ringer
Published on: 15/10/2025

Readers didn’t ghost you—you ghosted them. Marketing starts on Day 0, because caring takes time. Here’s how to build momentum long before launch day.

Book Marketing
The Fall of Baker & Taylor and the Quiet Rise of Amazon’s Library Hub: What Authors Need to Know

The Fall of Baker & Taylor and the Quiet Rise of Amazon’s Library Hub: What Authors Need to Know

The Fall of Baker & Taylor and the Quiet Rise of Amazon’s Library Hub: What Authors Need to KnowKirsten "Kiki" Ringer
Published on: 10/10/2025

Baker & Taylor’s collapse has libraries scrambling and Amazon’s new Library Hub might just change how books reach readers. Here’s what this shift means for authors, libraries, and discoverability.

Publishing Industry
The Publishing Timeline: Why Your Marketing Starts on Day 0

The Publishing Timeline: Why Your Marketing Starts on Day 0

The Publishing Timeline: Why Your Marketing Starts on Day 0Kirsten "Kiki" Ringer
Published on: 01/10/2025

Good books flop when no one knows they’re coming. Learn what an author platform is, why your marketing starts on Day 0, and how to build your platform without burning out.

Book MarketingPublishing Industry