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Ideal Audience vs. Target Reader: The Key to Effective Book Marketing

Struggling to sell more books? Learn the key difference between your ideal audience and target reader—and why defining both is the secret to effective book marketing. Stop guessing and start reaching... ...more

Book Marketing

March 06, 2025•3 min read

Amazon Bestseller Status: The Smoke and Mirrors of Book Marketing

Amazon bestseller status is easily manipulated, but real book awards offer lasting credibility, sales boosts, and industry recognition. Read why awards matter more! ...more

Book Marketing ,Publishing Industry

February 19, 2025•3 min read

Why Experience Matters: The Chaos of Working with the Wrong People

Hiring the wrong people can derail your book! Learn why experience matters, the risks of bad decisions, and how to avoid costly mistakes. Join my AMA on Feb 17 & 24 for expert book marketing tips! ...more

Book Marketing ,Publishing Industry &Writing

February 08, 2025•3 min read

The Power of Storytelling: Why Stories Shape Us and How to Use Them to Make an Impact

Storytelling is wired into our brains and shapes the way we connect, learn, and remember. Explore the science, history, and marketing power of storytelling in this 𝗡𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹�... ...more

Book Marketing

February 03, 2025•4 min read

AI in Publishing: A Powerful Tool or a Threat to Human Creativity?

Explore how AI is reshaping the writing and publishing industries. Learn about its potential as a tool, the risks of AI-generated content, copyright concerns, and why human creativity must remain at t... ...more

Publishing Industry ,Writing

January 24, 2025•3 min read

What National Publishers Day Means to Me: Empowering Authors to Publish Well

Publishing isn’t magic—it’s a process. In this blog, I share my journey in publishing, the 7 steps to doing it well, and how I help writers bring their books to life. ...more

Publishing Industry

January 17, 2025•3 min read