Welcome to the Ultimate
Storytelling in Marketing Workbook!
At KLR Literary Management, we get it—marketing your book or brand in today's crowded market can be tough. That’s why we created the "Storytelling in Marketing Workbook." It’s your go-to guide for mastering the art of storytelling to captivate your audience and elevate your marketing game.
Build Emotional Connections
Move beyond data and create stories that your audience cares about.
Stand Out in the Crowd
A well-crafted story differentiates your brand and makes it memorable.
Drive Engagement and Action
Compelling narratives captivate audiences and inspire them to take action.
Forge Stronger Connections in Your Marketing Strategy
The "Storytelling in Marketing Workbook" by KLR Literary Management is your comprehensive guide to mastering the art of storytelling in your marketing efforts. Designed for published authors and marketers alike, this workbook provides practical exercises, expert insights, and proven strategies to help you craft compelling narratives that captivate your audience, differentiate your brand, and drive engagement.
From identifying your core message and building a solid story framework to creating relatable characters and crafting effective calls-to-action, this workbook equips you with the tools you need to elevate your marketing and connect deeply with your audience.
What you'll learn:
1. Crafting Your Core Message:
Identify and articulate the heart of your brand’s story, ensuring clarity and consistency across all marketing efforts.
2. Building a Story Framework::
Learn the essential elements of a compelling story—characters, conflict, resolution, and call-to-action—and how to structure them effectively.
3. Creating Relatable Characters:
Develop characters that your audience can connect with, making your story more engaging and impactful.
4. Setting the Scene:
Understand the importance of context and learn how to vividly describe the environment and background of your story.
5. Developing a Narrative Arc:
Master the components of a narrative arc to create a clear and engaging progression in your storytelling.
6. Infusing Emotion:
Discover how to evoke the right emotions in your audience to make your story more relatable and memorable.
7. Highlighting Your Value Proposition:
Seamlessly integrate your value proposition into your storytelling to demonstrate the practical benefits of your product or service.
8. Crafting Effective CTAs:
Learn to design clear and impactful calls-to-action that motivate your audience to take the next step.
Expert Guidance
Kirsten “Kiki” Ringer’s passion for publishing began in kindergarten when she wrote her first book, Ruby Diamond and the Jewel Thief.
With nearly 30 years in the publishing and entertainment industries, her experience includes The Walt Disney Studios, Penguin Putnam, and Russell & Volkening Literary Agency in New York, where she worked with Nobel and Pulitzer Prize-winning authors.
With a keen eye for the challenges authors face in the ever-evolving world of publishing, Kiki established a mission to change the narrative of the publishing industry by providing an accessible, holistic approach to marketing and publishing books. Be it through traditional publishing avenues or independent endeavors, Kiki understands that every author needs someone they trust to have their back.
The culmination of this being KLR Literary Management, which was created on the basic principle of giving writers a place where all they do is write. Kiki takes the overwhelm out of your entire book publishing process and guides you with savvy and skill. She prides herself on the commitment made to every author and their career as a whole.
Kiki is a 500-hr certified yoga instructor and mindfulness practitioner. When she’s not training for a triathlon, she’s most often found snuggling her Dobermans. Though she does take off Saturdays during the fall to watch college football.
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