It’s back-to-school season, and as I watched my kid start his junior year today, I couldn’t help but think: parents prepare their kids for success. New clothes, supplies, schedules, encouragement. We wouldn’t dream of sending them into the world unprepared.

So why are so many authors doing exactly that with their books?

The Naked Truth About Book Launches

Launching your book with no marketing plan is like sending your kid to school naked.
They show up. People notice. But not for the right reasons.

Instead of building confidence and credibility, your book shows up exposed. No buzz, no reviews, no audience waiting to cheer it on.

Why Marketing is the Clothes Your Book Needs

• It Creates First Impressions: Just like a sharp outfit, a marketing plan tells the world your book is worth noticing.

• It Builds Confidence: Knowing you’ve prepped your audience, secured reviews, and built momentum makes your launch stronger.

• It Protects Your Investment: You’ve put time, money, and heart into your manuscript. Marketing makes sure it isn’t wasted.

Signs You’re Sending Your Book Out “Naked”

• You only start talking about your book on launch day.

• You don’t have a single advance review.

• Your “strategy” is uploading it to Amazon and hoping.

• Your audience finds out about your book after it’s live.

How to Get Your Book Dressed for Success

• Start Early: Give your book at least 4–6 months of runway after files are done.

• Layer Up: Cover reveals, ARC campaigns, influencer outreach, email lists—these are the “supplies” your book needs.

• Build Buzz: Talk about your book before it’s out, so readers are anticipating it.

• Own Launch Day: Don’t just “drop” your book—plan events, promotions, and posts that get people talking.

Bottom Line

No parent would send their kid into the world unprepared. Don’t do that to your book.
Marketing isn’t optional. It’s the confidence, credibility, and protection your book needs to succeed.